There are secrets on how to create and shoot the best videos, you need to start with Curiosity.
1) Spark Curiosity
To spark on-demand curiosity,
The theory states that sensing a knowledge gap between what you know and what you want to know compels you to take action to fill it, like clicking through to a story.
We evoked curiosity in our viewers by using a simple, yet thought-provoking headline: We help you express your brand.
This title can trigger loads of questions from our audience, like “How?”, “What does it look like now?” and “How can my brand looks like in today’s age?”, increasing the odds that they would click on our video.
By stimulating curiosity and leaving questions unanswered, we could successfully create a gap between what the reader knows and what they want to learn.
The second hack is, Tell a story that hooks your audience,
2) Hook Your Audience
When Facebook analyzed their users’ video consumption data in 2016, they discovered that 45% of people who watch the first three seconds of a video will keep watching it for at least 30 seconds.
This helped us realize that sparking our audience’s curiosity wasn’t enough to engage them. We needed to instantly hook our viewers in the first three seconds. The human attention span isn’t long enough to be entertained by sluggish content.
What hooks people, though? According to Buffer, an effective video hook visually engages viewers and previews the video’s core message. Hooks are potent because they can simultaneously grab your viewers’ attention and generate interest in the rest of the video.
During our video’s first three seconds, we rapidly cut between numerous messages. The swift frames caught our viewers’ eye. And if they recognized the entrepreneurs, they knew exactly what the video was about.
3) Make It Visual
When we were babies, we relied on vision to associate objects with behaviours, like a ball meaning play time. The vision was the only way to learn about the world.
That’s why you can understand visual information in 250 milliseconds (almost two times faster than a blink of an eye) and why your visual system activates over 50% of your brain. Watching something has always been the best way to learn.
Since visual storytelling helps people grasp concepts and data easily, we decided to complement our video’s text and narration with dynamic graphics, popular movie scenes, and footage of real people.
Each time our narrator expanded on a concept or some data, our viewers could listen to the information and watch a visual representation of it. This helped them form a concrete understanding of the video’s central idea.
The most important thing is to tell a story, stories are what people want to hear, they mostly don’t want facts, they want to hear experiences.
4) Tell a Story
When someone tells you a story, they can plant their personal experiences and ideas directly into your mind. You start to feel what they feel.
Powerful stories evoke empathy because they activate parts of the brain that’d operate if you actually experienced the stories’ events. If someone describes eating a plate of lobster mac and cheese, your sensory cortex lights up. If someone recounts scoring their first touchdown, your motor cortex enlivens.
By using our memories to recreate the story’s sensory details, we turn its events into our own idea and experience.
5) Inspire Your Audience
According to Psychology Today, brand preference is largely an emotional decision. Humans associate the same personality traits to brands as they do with people.
Choosing your favourite brand is like choosing your best friend, and since we spend time with the people who make us feel good, we engage with the brands that also make us feel good.
If you want your videos to resonate with your viewers, then they need to kindle warm feelings. In fact, happiness, hope, and excitement are some of the most common emotions that drive viral content.
Last but not least, make it credible, use a source of authority, team up with REAL influencers, REAL people, that will drive your content to become viral
6) Make it Credible
Trust is pivotal in the inbound marketing world. If our viewers didn’t trust us, they would never consume our video content. And just because we stamped the Dreamwealth Films brand on the video doesn’t automatically validate its points.
That’s why we always talk about our clients as much as we talk about ourselves, we always share on our social media our clients achievements, we building up our customers to make our future clients believe that we can change their brand too.
