If you are not already incorporating video into your content strategy, adding it in may sound like a daunting ordeal, but it does not have to be. It is easy, but like your content strategy requires a storyboard and requires idea and purpose.
Instead of developing a video strategy ad hoc, try looking at what you’re trying to accomplish from an overall content perspective, and then figure out how you can use video to complement your efforts.
Video content can fit into what you already have planned, help you create lasting connections with your audience, and move your metrics up and to the right. In this post, we will go over where and how to begin including video in your content.
Optimizing your preexisting content strategy
The first step to optimising your content strategy with video is to assess your existing content to see where you stand. What do you currently focus on? What are your goals?
Figure out which parts of your content strategy need to be expanded, which ones may not be as clear or focused as you’d like, and which ones aren’t getting much engagement or leads.
Chances are, your best content will provide a ton of value, have little filler, and get lots of shares and engagement. Anything that doesn’t fit should be assessed—it may need to be repurposed or recreated.
Look back through your analytics to see which blog posts are already getting some love, but have the potential for much more engagement. These types of posts can often serve as great starting points for experimenting with video.
Consistent videos for consistent engagement
Consistency keeps your business top of mind for people who are consuming your content. If an ongoing video series can help you achieve your content goals, it’s worth experimenting with.
To begin, you can repurpose and expand upon concepts you have in other content pieces to create weekly or monthly video series.
With these consistent videos, you can answer questions from your audience, deep dive into different product features, or share recent news, while building relationships.
Videos to show, not tell
If you’re creating content that explains something to your audience, Why not take the opportunity to liven up the information with a smiling face and some delightful background music? Many are familiar with the phrase “show, don’t tell.”
I’ve never made videos before—isn’t it expensive?
Adding video to your content strategy does not have to be difficult or expensive. You can set up a video studio in your office and work it yourself—no fancy help required.
You can purchase a Lighting kit from Amazon for under £30 that will make your shots look professional.You’ll need a camera, but before you start shaking your head at the cost of a DSLR—try recording a video with your iPhone first.
According to HubSpot, 51.9% of marketing professionals worldwide name video as the type of content with the best ROI.
Once you have done, make sure you tell the world, share it to your social media, on youtube, your website, your blog, tell your friend. The more you share, more data to analyse what works for you and what doesn’t.