This is a new section of our blog, and is THE NEXT BIG THING
Here we will illustrate what is trending and is getting viral at the minute of the blog creation, we will explore the next technique, next strategies or something that we think it will go viral between marketers and marketing companies. So let’s dive in. This week NEXT BIG THING is MULTI-PLATFORM DISTRIBUTION
Most multi-channel networks are now focused on becoming multi-platform networks. Multi-Platform Content Video Distribution across multiple platforms, not just YouTube. These mobile-focused new media companies initially birthed and aggregated their videos as channels on YouTube only, now instead you may see an edited version of the same content depending on which platform you are watching the content. Sometimes you will see a short 90 seconds version on Facebook, a 60 seconds same message but more concise on Instagram, and a long 5 minutes version on Youtube.
The new MPN (Multi-Platform Networks) game for most is to now initially build mass audiences on YouTube, but then take those audiences and monetise them off YouTube. That’s why these MPNs seek the most magnificent spray of their video programming across the broadest array of distribution platforms. If you are a small business that is trying to grow, you should take in account, that the best way to reach your audience is to be everywhere, on every distribution channel, because if the big network do it, why don’t you?
Is very important in today’s marketing to be where your customers and your audience is, so multiple platform distributions are the way forward because you will never know if your client in this right moment is visiting YouTube instead of Facebook or Twitter, so why not be on every platform?
Brands have long understood that a diversity of marketing mix translates to a broader reach and deeper relationship with consumers. The intimate and personal relationship short-form video creators have with their audience across platforms drives more profound affinity than merely the top-of-mind recall created by interstitial advertising on TV.
That’s why there has recently been an explosion of brand integrations with video creators. Even YouTube recently clarified its policies on brand integrations because of the magnitude of influence programs and network campaigns happening with video creators.
Get ready because the multi-platform and multi-revenue video future is coming. Multi-platform mastery requires a unique blend of creative content, planning, and real-time iteration and engagement with fans. It means that for every video created; there are multiple edits for preview clips, one-liners, out-takes, stills and even GIFs and memes.
Multi-Platform Video Content Creation Strategies
Creation of lingering tags, titles, and description:
Getting the right title to your videos is the primary leads to roll out the video content on multiple platforms, and that should be easily searched and familiar to the audiences. The titles will attain the attention of the viewers to watch the video content. The added tags are the source to direct the viewers to your video content as categorisation allocates them. That can be used to display your content in the search results. Finally, the description should describe what the video is about.
The most significant thing to do is assigning the call-to-action that can be used which let the audiences to do the particular task of reaching your official site through all the multiple platforms where the video content is uploaded.
Analyzing the demographics on multiple platforms:
The behaviour of all the audiences from all the platforms is not in the same way. The online video consumption by teens is more than others. The advertisers and publishers can push the video content according to the age, locations, and device on which the audience engagement is more for example mobile is the most interesting device. It will help to build the brand promotions efficiently.
Reaching the Customer Expectations:
Creation of the video content should be done by predicting the viewer expectations but not the platform. That means making researching on the consumer behaviour while surfing the type of video content, time and device on which the users are consuming more. It could be the best tactic for advertisers and publishers to gain the continuous engagement.
Generating Native Video:
The advertisers and marketers should follow an essential tip that boosts up the branding strategies are using native video that means which has been created by one’s own. Merging the third party embed video links might not give the efficient results. The reach of audiences through native video uploading on social media platforms will show more impact than embed video content.
Live Streaming is the most seeking category that keeps the continuous engagement of the audiences. The Live Streaming of Events, demonstration of products and interviews can be held on social media platforms like Twitter, Facebook, and YouTube, etc.
Multi-Platform Content Video Distribution Benefits
The tools that are used for multi-platform distribution will help the advertisers and marketers to sketch the analytics of the performance of the video with accurate results.
- The integration of consistent content distribution on multiple platforms is possible.
- It is the cost-effective approach to reach the targeted audiences with long-lasting branding promotions.
- It enables the brands to have the continuous engagement of the audiences in an interactive way.
- The cookies that are assigned in the website will be used to retarget the customers.
- The multi-platform video content distribution will generate vast sales of products or services.
- The multi-platform strategy will produce more audiences than the single platform intended.
- The advertisers and marketers can observe the improved ROI through this approach.
Multi-Platform Content Video Distribution Platforms
Everyone knows Facebook and their Implementing auto play videos ads without sound, Create the first frame of video Cathy and make use of subtitles. Researchers reported that use of subtitles boost the completion rates, but it does not have meaningful effects on views on Facebook. 4% increase in completion rate and with no loss on view.
Facebook generates a large number of views quickly if you use for video campaigns, so consider the sequencing video trailers before launching the long-form video on the Facebook NewsFeed.
Trailers are trending on Facebook in the modern world; trailers view rate increase to 57% when compared to the long form videos content on Facebook. Nowadays days facebook ads are the best choice for video content distribution.
The two best options for Facebook video campaigns are one is posting the ads for free on your brand profile, and another one is buying the ad and post your videos on ads. If you buy the commercial, there is an option to choose a specific audience that will see it.
Here creator personalities such as Fans and Subscribers are critical to driving the repeat viewers. Make sure to utilise the Influencer in content distribution and video ad campaigns to get large fan base image.
YouTube is evergreen video campaign option for everyone so, implement the new trends in video content marketing. Use specific keywords, a proper description of your content for multi-platform distribution.
You can share the videos on Twitter for free similarly like Facebook video sharing. But if you buy the video ads or are you creating the video ads you have an option to choose the specific audience to watch it.
Snapchat and Instagram:
Instagram and Snapchat might not be the best options for video content distribution. But you can share your general video content through multi-platforms. On Instagram, the video limit is up to 60 sec it might not be useful for video ads. Snapchat has an option for paid video ads to promote their long-form videos.
LinkedIn itself is the best for multiplatform content distribution. Recently LinkedIn launched the new feature like LinkedIn Native video can upload the videos up to 10 minutes on the News Feed. We can’t analyse if it is best for video ad campaigns, but we can surely realise if you have a large community.
Pinterest has an option to pin your video on Pinterest board to allow people to watch. Another option is select the screenshot from your video pin the image and adds video link below the pin people naturally go through your Pin.
So next time that you think about posting a video, always take in consideration, to create your content for multiple platform, to engage to more clients on all spectrum.