Everyone knows how it works. After multiple email exchanges and calls with a prospect, you’ve perfected your sales pitch. You’ve even created a sales deck that ’s helpful for your clients and full of details about your product and pricing. You schedule the call, take a deep breath, and cross your fingers that the deal will go through thanks to your efforts.
The sales world has long been reliant on slides and documents to win over new business. But there’s a better way to close the deal during the decision stage: presentation videos.
Sure, text-based assets can be highly beneficial to your sales process when you’re trying to tell (and sell) your story. But think about it: Wouldn’t be better to make a presentation that is animated, full of content and branded in the right way, maybe with a music in the background, instead of a boring pdf full of text and stock pictures where your clients would definitely not show much interest?
Your prospects are hungry for material, either to satiate their own curiosity or to help convince their bosses that your product is worth the investment. And the material you send them is going to help seal the deal—or send them looking to whatever alternative your competitor has to offer.
So why would you send them a PowerPoint, PDF, or sales deck when a simple presentation video could do the trick far better? By making presentation videos, you’re helping to create a more compelling, human, and engaging sales process.
Sales presentation videos are the perfect way to distill complex information and get the buyer’s journey moving toward the end of the funnel. Broad overviews, in-depth examinations of a single product feature, or side-by-side comparisons of how you break down compared to your competitors—all are better conveyed over video.
Making the case for sales presentation videos
Even if your sales deck boasts flawless design, fun illustrations, and impossible-to-ignore data, there’s only so much a PowerPoint or PDF can do to stand out. Aside from allowing you to actually present a presentation, sales presentation videos offer a plethora of benefits. These are some of our favorites:
Customize it to the customer
While you certainly could produce a one-size-fits-all, generic presentation video that can be sent to every prospect, your sales videos should be fairly easy to churn out once they get integrated into your sales cadence.
The typical back-and-forth of scheduling a call, then following up with an email after your pitch? There’s no need for that kind of time suck with presentation videos, as you can do it all in one go. And if you’re recording and exporting it to Wistia, you can even track your video metrics on your own! See where your viewers have watched and rewatched, all at a glance.
Another time-saving upside? Presentation videos don’t require you to enlist the help of designers and developers to cobble together a tome-like sales enablement document. You have the ultimate tools and creative control to put together a video by yourself that can be concepted, recorded, and sent to your contact in mere minutes. You’re basically a one-stop video machine.
Eliminate the impersonality of sales interactions
By this point, you’ve worked hard to build an amiable relationship with your prospect. Now’s the time when you want to step up your game and pull out all the stops to give them the deluxe sales experience they never knew they needed. Seemingly ordinary tactics like saying their name, bringing up past talking points, and showing that you know exactly what they’re looking for in a solution go a long way in closing the deal and making for an altogether more delightful sales experience (an occurrence that’s rare enough to begin with).
Add a CTA
Want to send your prospects to a blog post that will give them additional information on a topic they have questions about? Maybe you want them to visit your pricing page to see the clear breakdown of your tiers. In the video you could also opt to share your calendar so your prospect can book more time to chat with you. Whatever action is most important to you, presentation videos are interactive and CTA-friendly, so you can close your video on a strong selling point.
